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Performance Marketing Team Lead

Posted by Pentasia
  • Salary £60,000 to £65,000 pa
  • Location London
  • Reference 35121

An award winning, cutting edge and innovative online casino and bingo brand, is looking to hire a Performance Team Lead to build a newly formed internal performance marketing team. This team will act as an internal agency to stakeholders around the world to define and deliver against the performance marketing plans. They have a multi-million-pound budget focused on the UK, Spain, Mexico, Sweden, Canada, and LATAM with plans to enter many new markets.
If you have a proven track record in leading performance marketing at a high level and can work closely with internal teams as well as directly with platforms to ensure best-in-class search and paid social campaigns in extremely crowded markets you are a good fit.

As well as being an expert in performance marketing, they are looking for someone with strong leadership qualities who can build and develop a team and is comfortable managing and motivating a team for success.

Key responsibilities:

  • Lead the development and delivery of the annual PPC/ASA/UAC and Paid Social marketing strategies for the in-housed markets
  • Lead the budgeting, forecasting and reforecasting processes for the in-housed activity by presenting media plans to the relevant digital managers, Head of Digital, the CMO, the CEO and the relevant Country Managers for approval
  • Liaise with the in-house ‘delivery’ team on the successful implementation of the approved media plans and reporting back on monthly basis by reviewing the forecasted vs. actuals performance
  • Deliver and execute monthly, quarterly and annual marketing plans for PPC/ASA/UAC and Paid Social campaigns together with the in-house ‘delivery’ team across the in-housed markets

Skills/experience required

  • Experience in the gaming industry is beneficial 
  • Experience across all performance marketing platforms
  • Experience in forecasting
  • Experience in building and maintaining a performance marketing team
  • Expert understanding of digital tracking, measurement, and reporting tools.

Apply for the role of Performance Marketing Team Lead on Pentasia.

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