Marketing

Propositions Manager – Sports

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Posted by Pentasia
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  • Salary £40,000 to £45,000 pa
  • Contract Permanent
  • Location United Kingdom
  • Reference 30902

Our client matches global sporting brands to mobile carriers helping them to reach new audiences and drive revenue. They are looking for a Propositions Manager to report to the Head of Marketing and work closely with the ad-buying, design and account management teams. This role is to develop compelling propositions that create appeal to the end user and increase conversion rates.

Responsibilities:

  • Identify and direct the creative proposition of their various brands and product offerings.
  • Work with the available analytical tools and translate the data into actions that generate positive results.
  • Being strongly focused on conversion rate optimisation across their landing page funnels.
  • Work with the ad-buying team to evaluate digital marketing performance and be responsible for the evolution of marketing materials.
  • Develop compelling propositions that create appeal to the end user and ultimately increase conversion rate.
  • Deliver the marketing copy for propositions in English and organize localization of copy for the relevant markets.
  • Direct and be responsible for the design teams’ output to ensure that the creative, brand and performance goals are met.

Skills Required:

  • Have proven experience of proposition development.
  • Be able to build relationships and have effective communication skills.
  • Be a creative and innovative thinker with the confidence to direct and motivate a design team.
  • Understands the design process and what is realistically achievable.
  • Has experience in writing effective copy for marketing materials.
  • Has experience in using data to improve key performance metrics.
  • Proven results gained in CRO (Conversion Rate Optimisation).
  • Have line management/cross functional experience of multiple individuals.

The client would really like someone who has worked in a gaming / sportsbetting environment with a real interest in sports and gaming.

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