Senior Director of CRM and Promotions

Our client is on a mission to make racing and sports betting faster, easier to understand and more fun to use. A sportsbook and casino operator in multiple territories in the US who continues to experience significant growth.

They are looking for a Senior Director of CRM & Promotions to run omnichannel campaigns across their Casino and Sportsbook products. Working with the Customer Insights team and partnering closely with the Customer Service department, you’ll play a major role in powering their business.

Whilst this role will commence remotely in the U.K., eventually it will be based out of their US office, so it’s a great opportunity for somebody who’s looking to move to the U.S. to take on a new adventure in a fast paced, exciting and rapidly growing company!

What you’ll do:

• Retained player marketing initiatives; player retention & re-engagement, promotion & bonus campaign planning and execution
• Manage a significant promotional budget for a fast growing bookmaker in one of the most rapidly expanding sectors in the US 
• Lead a talented team of more than 10 marketing professionals across CRM, Promotions and VIP
• Content and creative management, 
• Managing and executing CRM campaigns, roadmaps & promotions covering areas of the Casino and Sportsbook product across all channels
• Prepare, monitor and adhere to promotional budgets, ensuring compliance to departmental budget initiatives
• Improve and report on channel performance including deliverability, open, click through, conversion and opt out rates
• Develop the CRM & Loyalty roadmap, segmentation and content planning
• Monitor competitor CRM & loyalty programs and proactively implementing positive changes into current CRM strategy
• Analyse and evaluate player behaviour, helping define customer segments to enable tailored and relevant marketing messages to customers
• Ensure all communications meet advertising, regulatory and legislative standards 

The skills & experience they are looking for:

• Extensive experience in a senior retention role in sportsbook and casino. 
• Experience working an email marketing / CRM, promotions strategy focused on player loyalty around retention, optimisation, reactivation and bonuses
• Experience building and optimising customer segmentation, lifecycle marketing, and automation
• Experience running A/B tests for campaigns and deriving customer insights
• Ability to work independently, pay attention to detail, and collaborate with multiple stakeholders
• Strategic and tactical level thinking
• Experience with HTML/CSS and/or a CRM with communication capabilities
• Advanced Excel skills 

This is a great opportunity to join a growing company with exciting plans. You must be prepared to relocate to the US and the company will provide the Visa assistance an a relocation package when the time comes.

For more information please get in touch ASAP.