Swedish operator LeoVegas has unveiled GoGoCasino as the first brand on its new proprietary multi-brand platform.
LeoVegas has said GoGoCasino will complement and diversify the group’s brand portfolio, which, as of earlier this month, is operated under the collective name Brands of Leo.
A small team from within LeoVegas has developed the new brand in line with the operator’s strategy to increase efficiency by utilising existing resources from within the business.
LeoVegas CEO Gustaf Hagman has said that GoGoCasino will initially go live in Sweden before being rolled out to various other markets.
“The GoGoCasino brand has a modern and fun tone that conveys a smooth experience and fills a hole in the market,” Hagman said.
“For customers who value simplicity and speed, GoGoCasino sets an entirely new standard for the industry. The start and response from customers have been very positive and we are capitalising on the group’s strengths, experience and economies of scale.”
The multi-brand strategy and Brands of Leo form part of the operator’s ongoing growth plans, with the idea of achieving €600m (£514.7m/$678.7m) in revenue and €100m in EBITDA by 2021.