AstroPay sponsors Sri Lanka T20 team in first cricket partnership

| By Marese O'Hagan
Online payment provider AstroPay has entered into a partnership with Sri Lanka Cricket, which will see it sponsor the team as it participates in the International Cricket Council’s T20 World Cup held in the United Arab Emirates and Oman.

As part of the deal, AstroPay’s logo will feature on the Sri Lanka team’s jersey, its leading arm and on its training bib.

“While we have a heritage of partnerships in football, we are thrilled to be foraying into sponsoring international cricket, a sport which is a passion in the Indian sub-continent transcending all social, economic and cultural backgrounds, with millions tuning in to watch the matches,” said Mikael Lijtenstein, CEO of AstroPay.

“AstroPay has extensive experience within emerging markets, and this deal provides us with an excellent opportunity to bolster brand awareness in India and the wider sub-continent, which remains an important market for us.”

The AstroPay logo will also feature on the team’s website and social media channels.

“We welcome AstroPay into our fold, and I am confident that the firm will derive excellent brand exposure by partnering with Sri Lanka National T20 Team during the ICC Men’s T20 World Cup,’’ said Ashley De Silva, chief executive of Sri Lanka Cricket.

Subscribe to the iGaming newsletter