Sports betting
NBA at ICE Sports Betting USA
| By Louella Hughes
We spoke to the National Basketball Association’s head of fantasy & gaming, Scott Kaufman-Ross at the recent ICE Sports Betting USA event.
In an exclusive interview from our recent ICE Sport Betting USA event, we asked the National Basketball Association’s head of fantasy & gaming, Scott Kaufman-Ross, why the organisation decided to move to non-exclusive partnerships with data suppliers, what the wagering product will need to look like to maximise its potential and how he sees this fitting into the live environment.