Marketing

Nielsen: US betting and igaming TV ad spend rockets to $153.6m in Q1

| By Nosa Omoigui
A report by television data collection company Nielsen has found that the money spent on advertising online gambling on television has soared in the last three years.
Money spent on gambling ads increases in the US

$153.6m was spent on advertising for local spot television in Q1 of 2021 – a staggering 1339.3% increase from the $10.7m spent in 2019. This can be attributed to both the increased legality and popularity of sports betting in the country in the past few years.

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