For online gaming, including sports betting, online casinos and lotteries, payments are an integral part of the player experience. Today’s digital-savvy players have concrete expectations about how they want to pay, and our study shows that they’re reluctant to compromise. Furthermore, as the world’s relationship with online gaming continues to evolve, many countries are currently reviewing regulations. Shrewd operators have an opportunity to align with local player preferences to help them break into these markets with an excellent payment experience that stands out from the competition.
Our report explores the opportunity for operators to use a customer-centric payment strategy to attract new players and its key findings include:
- 27% of players surveyed drop out and use a different company when they can’t pay using their preferred method. Consider aligning your payments process with your audience’s preferences to help increase your conversion rate for new players.
- 70% of players factor in the speed of payouts – ideally, they should be made in 30 minutes or less – when deciding which company to use. To meet consumer expectations, operators should consider this when deciding on their payout methods.
- Player payment preferences such as payment method, device and ease of use vary globally. Less than half of players surveyed prefer to pay with credit or debit cards. With no one-size-fits-all answer, you can look at optimising your payments experience on a local level to align with changing expectations across different markets and demographics.
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This report is designed to provide operators with the market insights, some helpful guidance they may need to consider to help them meet the increasingly demanding payment expectations of their customers. These findings may help brands looking to empower their customers to pay how they want, and in doing so, they could reap the rewards of a customer-centric global payments strategy.
The following statistics in this report represent the results of research conducted between 27th April – 15th May 2020 by Opinium Research and commissioned by Worldpay from FIS as part of the ‘Power Your Payments Campaign’ unless specified with a reference.