The Consumer Protection Zone, which focuses on promoting and supporting responsible gambling measures, consists of a charitable collection which will allocate funds to one or more charities exhibiting at the Zone.
The £10,000 donation brings the overall total to £46,000 for ICE London 2022.
The winning charities will be announced at a presentation on the opening day of the exhibition.
Attendees will also be able to see to responsible gambling presentations and talks at the Consumer Protection Zone on 12 April.
The Ambassadeurs Group has also announced that it will commit 1% of its gross gambling yield (GGY) to research, education and treatment.
“We fully support ICE London’s promotion of the Consumer Protection Zone and are especially pleased to see that this important feature is recognised as an integral part of the gambling industry,” said Tracy Damestani, chief corporate affairs officer for Ambassadeurs Group. “We applaud Clarion and our peers who embrace the Zone and, importantly, those who work alongside safer gambling providers.
“It’s more than just being a shop window for safer gambling; it provides an opportunity for industry professionals to network and learn from each other and, in the process, contribute to the creation of a safe and sustainable industry.”
ICE London 2022 also features a number of other responsible gambling exhibitions, including a Responsible Gambling Masterclass that will take place as part of ICE VOX.
“Les Ambassadeurs has shown fantastic leadership by committing 1% of its GGY to research education and treatment,” said Ewa Bakun, director of industry insight and engagement at Clarion Gaming. “Ambassadeurs Group’s generous support of the Consumer Protection Zone is further evidence of how safer gambling is embedded in its DNA and the importance it attributes to achieving the highest safer gambling standards.
“We are extremely grateful for their unstinting support of the safer gambling philosophy.”
ICE 2022 will take place from 12-14 April at the ExCel London. To register for the event click here