Holland Casino reveals new responsible gambling initiative for Dutch football

| By Robert Fletcher
State-owned Holland Casino has linked up with Eredivisie and Keuken Kampioen Divisie, the two top-tier club football competitions in the Netherlands, and broadcaster ESPN on a new initiative to promote and practice responsible gambling.

Beginning with the 2021-22 season, the parties will work together on a range of programs and projects aimed at encouraging safer gambling among players in the country over the next four years.

This will coincide with the opening of the regulated Dutch online gambling market, which is due to launch on 1 October this year following a series of delays. 

Holland Casino has traditionally offered in-person gambling at its land-based casinos across the country but will expand this to include online casino when the market goes live later in the year.

Through the new arrangement, Eredivisie, Keuken Kampioen Divisie and ESPN will support Holland Casino with its responsible gambling efforts. 

This will include ESPN, which broadcasts games from both the Keuken Kampioen Divisie, jointly developing content with Holland Casino to promote safer gambling among football fans in the Netherlands. 

Holland Casino will also serve as a responsible betting partner of Dutch football.

“The value of this collaboration is not only great for all parties directly involved, but also in the interest of the Dutch public and all professional football clubs,” Holland Casino chief executive Erwin van Lambaart said.

“This partnership with Dutch football will help us in the coming years to gain a new impetus in the future. The plan is sound, realistic and sound. We are convinced that this will pay off on several fronts.”

Jan de Jong, director of the top-tier Eredivisie, added: “The Eredivisie has consciously chosen a Dutch party, Holland Casino, an A-brand. Moreover, the Eredivisie and Holland Casino share a rich, successful and beautiful history with each other.”

Subscribe to the iGaming newsletter