Land-based casino

Sportsbook as an amenity to drive patrons back to the casino

| By Robin Harrison
With more and more states looking to legalise sports wagering and generate much-needed tax revenue, how can casinos harness sportsbooks’ power to attract new and dormant customers?
Sportsbook as an amenity to drive patrons back to the casino

With more and more states looking to legalise sports wagering and generate much-needed tax revenue, how can casinos harness sportsbooks’ power to attract new and dormant customers? This webinar will discuss:

  • Building or adapting your sportsbook facilities to the post-Covid world to provide an entertaining and safe environment
  • Quantifying the value of the sports betting customer
  • Driving sports betting players to the casino floor to maximise their value to your operations

Speakers:

  • Art Manteris, VP Sports Gaming, Station Casinos
  • Vic Salerno, President, USBookmaking
  • Luisa Woods, Vice President – Marketing, Gaming and Entertainment, Delaware North

Moderator: Melissa Blau, Director, iGaming Capital

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