Sports data and analytics company Stats Perform has signed a five-year contract renewal with sporting event promotion company Matchroom Sports, extending the partnership beyond the 20-year mark.
The extension saw Stats Perform retain the worldwide live betting streaming rights for Matchroom events including competitions such as the Mosconi Cup in pool, the World Darts Championship and Champion of Champions Snooker competiton, among others.
Under the deal, Stats Perform will hold the exclusive right to distribute live video streams of the competitions to licensed sportsbooks, for use in online, mobile and retail daily fantasy and sports betting.
“We are delighted to be able to continue our long-standing relationship with Matchroom,” Alex Rice, Stats Perform’s chief rights officer, said. “The multi-sport nature of the deal provides our clients with a broad range of content which appeals to a high number of betting fans. In Matchroom, we have found a great partner who shares our vision for providing access to premium betting content.”
Matchroom chairman Barry Hearn added that he was pleased to see that the deal has lasted so long.
“Stats Perform are one of our longest-serving partners and this new partnership underlines our commitment to leading the way in sports programming,” he said. “I’m delighted to see it pass 20 years of working together and long may that continue.”
The deal followed recent news that Stats Perform acquired the rights to the Belgium Jupiler Pro League, which was added to its betting live streaming portfolio alongside the Brazilian Leagues, National Basketball League, Spanish La Liga soccer, Women’s Tennis Association, French Ligue 1 soccer, US-based United Soccer League, Kontinental Hockey League, Latin American soccer, and several other leagues worldwide.
Stats Perform currently holds agreements with several sports betting and daily fantasy operators, including a recently signed deal with Norwegian lottery operator Norsk Tipping, and a recently extended an agreement with US-facing giant DraftKings.