STS brings BetGames.TV to Poland
Polish bookmaker STS has struck an exclusive deal with BetGames.TV to launch the interactive gaming developer and distributor’s products in the country.
BetGames.TV’s offering has already gone live on the STS.pl website, with mobile applications set to launch in the country next week, the bookmaker said.
The length of STS’s deal with BetGames.TV was not disclosed. The provider is based in Lithuania and has gradually expanded its offering of fixed-odds betting products, as well as lotteries and table games, across the Baltic states and beyond since its launch seven years ago.
“We implement modern solutions, developing our functionalities to ensure that our customers have access to a unique offer. The agreement with BetGames.TV has allowed us to introduce a wide range of TV games to our website,” STS chief executive Mateusz Juroszek said.
With domestic market share of 47%, STS is the dominant force in the Polish sports betting sector, with 80% of its revenue generated by online and mobile channels.
In February, Juroszek (pictured) outlined the bookmaker’s international expansion plans to iGamingBusiness.com.
The company’s products are now available in the UK and Germany, as well as Iceland, Luxembourg, Slovenia, Andorra, San Marino, Gibraltar, Slovakia, Malta and Latvia.
“The company has plans for further international expansion,” STS said today (22 August).