Affiliates

SuperLenny to launch affiliate site in Ukraine

| By Conor Mulheir
Gaming Innovation Group (GiG)-owned online casino and sports betting affiliate, SuperLenny.com, has announced it will soon be launching into the Ukraine market.

The affiliate said it is excited to start servicing the Russian-speaking population of Ukraine with high quality guides and articles, alongside in-depth reviews of online casinos and betting sites.

It said it intends to “get a foot in the door” of the Ukrainian market sooner rather than later, while the jurisdiction’s online gaming sector is still in its early stages. By doing so, the business said it wants to establish itself as a serious contender in the nation’s online gambling market.

SuperLenny’s launch into Ukraine will mark its ninth market entry, in addition to several European jurisdictions, Canada, India and Taiwan. The company said it has a strong and trusted brand name in its core markets due to originally operating its own casino before converting into a player advice portal.

In Ukraine, SuperLenny said the site’s offering will focus on providing fair and balanced online casino reviews, in addition to sports betting content aimed specifically at the local market.

Gambling was legalised in the jurisdiction in August 2020, when its president, Volodymyr Zelensky, signed the country’s Gambling Act into law. Under the bill, online gambling, bookmaking, slot halls and land-based casinos were all made legal, but casinos could only be located in hotels.

Ukraine’s Gambling Commission (KRAIL) offered its first online casino licence to Spaceiks in February 2021. Spaceiks is operator of the Cosmolot brand, which was previously owned by the country’s National Lottery but was discontinued in 2019.

KRAIL subsequently granted its first sports betting licence to Parimatch, which was founded in the country but was previously unable to operate there, in March 2021.

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