Tampa Bay Buccaneers partner Esports Entertainment Group

| By Conor Mulheir
Florida-based National Football League (NFL) franchise the Tampa Bay Buccaneers has signed a partnership with Esports Entertainment Group (EEG), which sees it become the team’s official esports tournament platform provider.

As part of the multi-year agreement, EEG will operate co-branded esports tournaments annually for the Buccaneers, using its Esports Gaming League platform.

The platform enables live and online events and tournaments, where gamers can compete and access a range of content relating to esports and video games. Its services include full turnkey esports events, live broadcast production, game launches and online branded tournaments.

As a partner of the franchise, EEG will leverage player imagery within the Buccaneers’ local market, and will work with the team to promote the tournaments in digital marketing campaigns covering social media, email, mobile and online channels.

Read the full story on iGB North America.

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