Giving operators what they’re asking for: Lynon’s stand out service & architecture
Watch the full video interview, conducted live at ICE 2025, here.
Lynon is a new igaming SaaS provider looking to change the game for operators. Can you tell us what gap you identified in the market, and what Lynon’s vision for the future is?
Vardanyan: “We’re focused on two main things. First of all, top service. We believe that an operator who is going to choose a platform provider will have service as a top priority. We make sure internal procedures are set well thought out in such way that there will be no delays and bottlenecks in operational procedures.
“And the second thing is technical architecture, which ensures that no changes or force majeure are going to cause down times or anyhow affect live operators.”
Standing out in the igaming industry as a new provider is a challenge suffered by anyone looking to penetrate the industry. What would you say are Lynon’s USPs that make operators want to work with you?
Vardanyan: “The gap we identified leads us to the USP, it gives birth to our USP, which is, in this case, top service and technical architecture.”
With top service in mind, that leads us to your unique marketing campaign for ICE – the auction. What can you tell us about this exciting campaign, and will it continue beyond the show?
Stepanyan: “For sure it’s going to be an ongoing nature. It’s a really exclusive offer that we are offering to our partners. So basically, what the auction is about is we are giving three slots for three websites ready to go, websites with full branding and the purchase domains already.
“So basically, the operator doesn’t need to do anything. They are just launching. They are just coming to the auction, buying the website, and just launching their website within 15 minutes. For registering to our auction, and for the future as well, people have to come our stand [at ICE].
“The live show is going to happen on the second day, on 21st at 4pm, so they’re registering the names, the surnames, the emails, etc, and their first bids. And as in a classic auction, the highest bid wins the website. Besides all this, we are going to give to the winner three months free CRM and affiliate service, which is really unique as well, and all our gamification tools as well.”
You’re showcasing some big offers at ICE, what can you tell us about those? Will they be available at upcoming events in the igaming calendar?
Stepanyan: “Yes, we will come to upcoming expos as well with special offers and special promotions. Here for now, we are going to have fully branded and fully ready website for €5,000 instead of €20,000.
“Our official price for websites is €20,000 here we are giving it out for €5,000 – and again, the partner will receive free CRM and free affiliate services for the first three months, and the gamification tools as well.”