Online gambling operator Unibet has is to become the main front-of-shirt sponsor for reigning Belgian First Division A champions Club Brugge.
Terms of the agreement were not disclosed, but it has been confirmed that the deal covers the 2019-20 season and represents a record commercial partnership for the club.
Unibet, which served as the team’s sleeve sponsor last season, will now benefit from its brand appearing on the front of players’ jerseys.
The Kindred Group-owned Unibet will also work with Club Brugge to create exclusive content for fans, as well as provide official match data to the club.
In addition, Unibet will support the team's corporate social responsibility campaign, No Heart/No Glory.
“In the past few years, there has been a lot of interest from the sports betting industry to partner up with Club Brugge,” Club Brugge chief operating officer Bob Madou said.
“Unibet is one of the biggest gambling companies and is fully licensed by the Gaming Commission. They are one of the strongest advocates of responsible gambling and have a clear link with sports.”
Timothy Mastelinck, global head of sponsorships Kindred Group, added: “Just like Club Brugge, we are the market leader in our sector, we share the same values and we are driven by a passion for sportsmanship.
“Fair play is not only one of the most important pillars of modern football; it’s also a key factor for Unibet. After all, we want to offer our customers a safe, secure and joyful gambling experience and ensure they are aware of their gambling behaviour so they can play responsibly.
“Thanks to our collaboration with Club Brugge, we can better highlight this message.”