Esports as part of the sporting ecosystem
| By iGB Editorial Team
While esports may offer bookmakers access to new customers and potentially lucrative revenue streams, it also plays an increasingly important role in the traditional sports ecosystem.
The Eagles aim to leverage this opportunity with its partner, tapping into a broader range of fans across multiple markets.
In this video, Catherine Carlson, the franchise’s senior vice president of revenue and strategy, joins Esports Entertainment CEO Grant Johnson to discuss how this role develops going forward.