New York bill aims to crack down on “predatory sportsbook bonuses”
A New York legislator has introduced a bill calling on the state regulator to crack down on “predatory sportsbook bonuses”.
By Daniel O'Boyle
– NewsMarketing & affiliates
In-depth
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Does brand awareness really impact customer loyalty?
As operators search for customer loyalty, brand awareness is front-of-mind. But does it really impact loyalty and is it enough for long-term success?
– Analysis
Data
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Affiliate Monitor: February 2022
With sports betting in New York exploding out of the blocks, the vast sums being spent by the major affiliates to maintain and grow their stateside positions suddenly begin to make a great deal of sense.
By contenteditor
– Data
Big picture
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Marketing
Sponsored
Crushing marketing roadblocks: Life of a CMO in igaming
A recent study shows the gaming and betting industry is set for a compound annual growth rate (CAGR) of 11.7% from 2022 to 2030. But as Softswiss’ chief marketing officer Valentina Bagniya tells iGB, chasing market share against a backdrop of tightened rules on advertising, sustainability and player safety, is no easy task. Here she explains why an innovative approach to marketing in the igaming industry is now more important than ever.
– Brand views
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Eric Frank on the hurdles required for a US affiliate licence
Frank talks to iGB about the compliance expected of European affiliates in the US market. Regulatory hurdles are made easier with proper planning. Frank says gaming licenses in the US are one of the most valuable assets for companies – so staying compliant is vital.
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Directory organisations
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BetGames
BetGames is a live betting games supplier, and the world’s leading producer of live broadcast fixed odds and outcome-based games
Amelco
Amelco works with some of the greatest bookmakers in the world to deliver the most cutting edge sports book solutions
Soft2bet
Soft2Bet is a rapidly growing and dynamic casino and sportsbook platform provider and operator group offering games and the best titles from the world’s top gambling suppliers
Golden Race
Golden Race creates award-winning Virtual Sports and Games, delivered to retail, online, and direct-to-mobile.
EveryMatrix
Award-winning B2B software solutions for the iGaming industry With EveryMatrix everything is possible
Bede Gaming
Bede Gaming is the first choice supplier of software to the online gambling and social gaming industries.