Risk vs Reward: How Fast Track Rewards deepens customisation with AI

Artificial intelligence (AI) is enabling personalisation on a scale never seen before, but some areas of igaming have proved harder – and riskier – to implement automated personalisation for than others. Bonuses and promotional offers in particular are vitally important, yet costly and risky to automate. Fast Track’s Chief executive officer Simon Lidzén thinks the tech provider’s new Rewards product solves this challenge with industry-first AI player modelling that mitigates risk from the get-go.

By Jake Nordland