Everything you need to know about Bonus Guardian explained by Marc Burroughes

Bonus abuse, bonus abuse…hard to define and even harder to detect. Or is it?

iGB’s James Swann-Phillips sits down with EveryMatrix’s chief commercial officer Marc Burroughes at their office to discuss the regulated market supplier behemoth’s AI-powered bonus abuse solution: Bonus Guardian.

Bonus abuse has been around since bonusing began… but with it now contributing massively to profit leakage and with operator margins being tighter than ever, EveryMatrix is bringing something new to the table.

Burroughes explains modern tech has vastly improved bonus abuse detection. He notes increasing sophistication behind the practice, but also how EveryMatrix’s technology has evolved to look at actions holistically rather than single-trigger events to great success, all while avoiding unwanted impacts on the user experience.

“It’s flagging suspicious behaviour to the operator. The operator can make a decision about what action they take,” Burroughes tells iGB.

How exactly does it work? Does it result in false flags? How does it play a role for risk teams versus marketing teams? Get answers on these questions and more from Burroughes by watching the full video interview above, or here.