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Crushing marketing roadblocks: Life of a CMO in igaming
A recent study shows the gaming and betting industry is set for a compound annual growth rate (CAGR) of 11.7% from 2022 to 2030. But as Softswiss’ chief marketing officer Valentina Bagniya tells iGB, chasing market share against a backdrop of tightened rules on advertising, sustainability and player safety, is no easy task. Here she explains why an innovative approach to marketing in the igaming industry is now more important than ever.
By Laura Gumbrell
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