The forces shaping player strategy, responsibility and innovation for iGaming operators around the world. Independent intel on the most relevant topics in the industry.
What really makes a brand in regulated gambling?
Building a brand that truly stands out in the heavily regulated and over-saturated gambling sector is no mean feat. iGB met up with three industry experts in the form of Casumo CEO Francesco Postiglione, former 888 Holdings CEO Itai Pazner and ex-SIS head of marketing Paul Rees to delve into what really makes a hit brand these days.
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