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iGB Trends

The forces shaping player strategy, responsibility and innovation for iGaming operators around the world. Independent intel on the most relevant topics in the industry.

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The conversation in focus

Featured
UX & Design · Compliance

‘Prove you’re not a problem’: The UX challenge at the heart of regulated gambling

Midnite’s Alex Henderson, kwiff’s Ian Perrygrove and Jurnii’s Tristan Dexter on KYC, positive friction and affordability checks — and how the best operators keep legitimate players out of the grasp of offshore rivals.

James Swann-Phillips · 12 May 2026 Read the feature
Player Acquisition · Marketing

‘You’re forced to innovate’: The operators reinventing how they find new players

LiveScore Group’s Sam Sadi, LOTTO24’s Barbara Winderlich and PlayOJO’s Andrew Steddy open up on marketing, affiliates, brand — and why the bonus-and-CPA playbook is starting to break.

James Swann-Phillips · 30 April 2026 Read the feature

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