Upcoming webinar: Responsibility by design – RG built into the product
Responsible gambling isn’t just a policy. It’s a challenge for product, UX and tech teams to get right. Every design decision, from how a bet slip is laid out, to when a deposit limit prompt appears, shapes how safely a customer plays. Yet safer gambling tools are often bolted on after the fact, rather than built into a platform from the start. As regulators tighten expectations on game design, affordability and customer interaction, and as AI makes real-time behavioural monitoring far more practical, operators and suppliers have a chance to treat responsible gambling as a product feature that is tested, measured and improved like any other.
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On Wednesday 18 November at 1pm GMT, this iGB webinar is going to debate how responsible gambling needs to improve in the current regulatory and technology climate. Our panel will look at where legacy product design has fallen short, what product, UX and tech teams can do differently, and how operators can build tools that satisfy regulators, genuinely protect players and still make commercial sense. The discussion will focus on practical examples rather than theory, with the aim of giving operators and suppliers ideas they can take straight back to their product roadmaps.
Agenda
This sets up a live discussion for our expert panel to discuss:
- Where historical sportsbook and casino design has let responsible gambling down, and why bolt-on tools aren’t ideal for protecting players
- How UX and tech teams can make safer gambling tools easier to find, easier to use and more effective, including the role of AI and real-time data
- How regulation is turning responsible gambling expectations into concrete product requirements, and what operators need to get right across multiple markets
- What the evidence from players says about what actually works, and how to make the commercial case for responsible design
Meet the experts
The panel will be moderated by iGB’s James Swann-Phillips, and will consist of:
- Jesper Karrbrink, CEO, Immense Group
- Olabimpe Akingba, Head of Responsible Gambling, PawaTech (owners of betPawa)
- Richard Bayliss, Director of Product Compliance and Safer Gambling, PlayTech
- Neil Burge, Founder, Growth Exposed
- Amanda Usher, Partner, Woods Whur
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