How screen usage habits inform Soft2Bet’s casino design

In 2025, screens capture our daily attention from the moment we wake until, for many, the moment we fall asleep. Screen devices like smartphones, tablets and TVs are woven into our hourly routines, where even a quick glance can turn into an extended scroll or viewing session.

According to Demandsage, global adults now average six hours 40 minutes of screen exposure per day. Modern life is shaped by fragmented screen habits. A quick glance at your messages can easily turn into a 30-minute session scrolling through content. Within this shifting digital rhythm, it is imperative to craft experiences designed for everything from quick one-minute check-ins to hour-long immersive sessions.

Igaming solutions provider Soft2Bet says it closely tracks these habits in order to create platforms that suit both casual users and those who spend more extended periods online. The company believes it is vital to focus on user well-being by tailoring features to match how different groups of people actually use their screens.

Average screen time stats 2025

In 2025, the average person spends six hours and 40 minutes on their screens each day. But this isn’t one long, uninterrupted stretch. Instead, that time is broken into countless micro-moments and the occasional longer session.

Much of this fragmentation stems from the intense competition among content giants. In the US, Netflix is used for around 60 minutes daily per person, TikTok draws 48 minutes, and YouTube follows closely with 47 minutes.

These platforms have reshaped attention spans, especially for Gen Z, who now spend an average of 7.2 hours daily on video consumption. They move between apps fluidly, switching formats and devices without hesitation. Since the pandemic, their phone usage has surged by 60-80% above pre-pandemic levels, according to SlickText – highlighting how screens now dominate daily life.

Yoel Zuckerberg, chief product officer (CPO) at Soft2Bet, says the company monitors these patterns carefully when approaching product design. With most people checking their phones several times every hour, even a quick glance can lead to a short gaming session.

“These interactions may seem minor, but they often add up to hundreds of screen touches each day. Soft2Bet designs its experiences to be easy to access, enjoyable to use, and instantly rewarding, whether someone has a full minute or just a few seconds to spare,” Zuckerberg says.

“For those setting aside longer play periods, built-in tools promote balance. Timed reminders and spending prompts help keep everything in check. In a world where attention is constantly shifting and time feels segmented, Soft2Bet delivers flexible options that fit naturally into everyday habits, without becoming intrusive or overwhelming.”

Fewer long blocks, more minute bursts

One of the most significant shifts in screen use is how those six hours or more are actually spread out. People are no longer spending it all in long, continuous sessions. Instead, most of their screen time is made up of short, often under-a-minute bursts. The “fragmented day” is now the norm.

A significant reason for this shift is the rise of mobile-first behaviour. Someone might pick up their phone to reply to a message, only to get pulled into a news headline or an entertainment app for a few unexpected minutes. These minor diversions add up. By the end of the day, what started as moments here and there can easily turn into hours.

Zuckerberg says Soft2Bet directly addresses this trend by prioritising instant access through highly localised mobile platforms. “Every Soft2Bet brand features a streamlined, responsive mobile experience tailored specifically to meet local player preferences and expectations.

“Soft2Bet brands consistently rank within the top positions, frequently appearing in the top 10 or top 15 in local ‘Games Casino’ categories”

“As a result, Soft2Bet brands consistently rank within the top positions, frequently appearing in the top 10 or top 15 in local ‘Games Casino’ categories. By ensuring minimal loading times, intuitive navigation, and effortless sign-in processes, Soft2Bet ensures players can enjoy seamless gaming exactly when and where they choose.”

Of course, not every interaction is brief. Some users block out an hour in the evening on their devices, dividing it between messaging, watching videos, playing games and other content. For these longer sessions, Soft2Bet aims to ensure the experience remains just as intuitive and enjoyable. At the same time, built-in reality checks and usage tools help keep things balanced.

Regional differences in screen time

Screen use varies significantly from one country to another. While the global average sits at six hours and 40 minutes per day, many nations exceed this by a wide margin.

Taking regional differences into account can be vital when planning engagement strategies, scheduling promotional windows, and tailoring content to specific audiences in igaming.

South Africa tops the global screen time charts with over nine hours per day, per Statista, followed closely by Brazil. Other countries show similar patterns, with high engagement spread across short interactions and longer sessions. These habits align well with Soft2Bet’s model, Zuckerberg adds, which features quick access and short play sessions across all platforms.

“By tracking regional habits and fine-tuning its approach, Soft2Bet creates localised experiences that adapt to how people actually use their screens, whether it’s for a minute or an hour, ensuring engagement feels seamless, relevant and never disruptive.”

Generational patterns in screen time

Age plays a major role in how many hours we spend on screens each day and how we divide that time across countless minutes. Studying these generational patterns closely to ensure entertainment options fit comfortably into the habits of users of all ages is vital, Zuckerberg explains.

Per Demandsage, Generation Z regularly spends over seven hours of daily screen time, often divided into hundreds of one or two-minute bursts. They move quickly between apps, multitask across devices, and rarely stay focused on a single platform for long.

“It is important to meet this style head-on, with lightweight game interfaces that load in seconds and deliver fast, engaging moments that match the pace Gen Z prefers,” Zuckerberg says.

Meanwhile, the average for Millennials is closely aligned with the global average at 6 hours and 40 minutes. Millennials balance short sessions with longer stretches, such as watching a show or playing casually for 30 minutes. Soft2Bet is built to match this range, offering experiences that can begin with just a minute of play but naturally expand into longer, more immersive sessions when time allows, Zuckerberg adds.

Generation X users typically spend around six hours and 25 minutes each day on screens, often saving a focused hour in the evening for personal time. Here, Soft2Bet caters to usage habits via tournament features offering gentle reality-check prompts to help keep screen time and spending in check.

Finally, Boomers come in slightly lower at about five hours and 17 minutes daily, remaining an active group – but one that may be more receptive to simplified layouts and intuitive navigation, Zuckerberg concludes.

Different screen usage trends amongst various age cohorts mean overall engagement can be increased by optimisng UI and UX according to the age of the user.

“By tuning into how each generation uses its daily screen time, Soft2Bet creates a flexible, age-aware environment,” according to Zuckerberg. “It’s not about encouraging more hours, but about making sure the minutes spent feel effortless and well-used.”

Future of screen engagement

By 2025, the sheer amount of time people spend on screens has made digital devices a fixture in everyday life. With daily screen exposure reaching staggering levels, the benefits of digital access do need to be tempered with a delicate balance. Deposit limits, loss limits and session limits play their part in helping players responsibly manage both time and spend.

Soft2Bet is confident that its tools, which support everything from a quick minute-long spin to an extended tournament, are well balanced with features like reminders and spend tracking.

“With real-time usage tracking, adjustable stake settings, and a clear, accessible design, our platform offers entertainment that fits naturally into daily life,” Zuckerberg says. “Every interaction is created to feel seamless and satisfying without becoming overwhelming, setting a standard for responsible, minute-by-minute play in a highly connected world.

“This approach makes Soft2Bet more than just an igaming site – it is a digital environment designed with user well-being in mind.”