Sportsbook as an amenity to drive patrons back to the casino

Sportsbook as an amenity

With more and more states looking to legalise sports wagering and generate much-needed tax revenue, how can casinos harness sportsbooks’ power to attract new and dormant customers? This webinar will discuss:

  • Building or adapting your sportsbook facilities to the post-Covid world to provide an entertaining and safe environment
  • Quantifying the value of the sports betting customer
  • Driving sports betting players to the casino floor to maximise their value to your operations

Moderator: Melissa Blau, Director, iGaming Capital


  • Art Manteris, VP Sports Gaming, Station Casinos
  • Vic Salerno, President, USBookmaking
  • Luisa Woods, Vice President – Marketing, Gaming and Entertainment, Delaware North