The evolution of US sportsbook marketing
![Evolution of US sportsbook marketing](https://igamingbusiness.com/img-srv/H9PqzVfX9S5F3kLmrCpz_KqisN0nGHc0UXxC4X8V2Dk/resizing_type:auto/width:0/height:0/gravity:sm/enlarge:1/ext:webp/strip_metadata:1/quality:90/bG9jYWw6Ly8vaWdhbWluZ2J1c2luZXNzLmNvbS93cC1jb250ZW50L3VwbG9hZHMvMjAyMS8wMy9JQ0UtMzY1LUV2b2x1dGlvbi1vZi1zcG9ydHNib29rLW1hcmtldGluZy5qcGc.webp)
Betting operators are reinvesting almost all revenue into customer acquisition. As the industry’s focus shifts from building customer databases to generating a profit, how can sportsbooks ensure they are maximizing their marketing investment? The second part of the Path to Profitability series brings together a host of industry marketing experts, to discuss how to refine acquisition strategies. Among the topics covered will be:
- How has the betting sector’s approach to customer acquisition evolved?
- Can the wider media landscape help funnel players to licensed sportsbooks?
- What tools or tactics have been overlooked to date?
- What partnerships offer the most immediate returns?
- Can land-based loyalty programmes and closer links with the brick-and-mortar businesses have a positive effect on betting revenue and profits?
- Affiliate and online vs. traditional media – what offers the best value?
Moderator: Brendan Bussmann, Global Market Advisors
Speakers:
Dustin Gouker, Head of Content, Catena Media North Amercia
Aubrey Levy, VP, Marketing & Content, theScore
Ishwara Glassman Chrein, Head of Sports Partnerships, Verizon Media / Yahoo Sports
Sponsored by:
![Catena Media](https://igamingbusiness.com.dev.synot.io/wp-content/uploads/2021/02/catenamedia.png)