Coral claims industry-first with video advertising product

Bookmaker Coral said that it has become the first company in the world to launch a dynamic video advertising product for online gaming, in partnership with Fresh8 Gaming.

Coral will use the technology from Fresh8 to power auto-generated videos with real-time offers and odds across their digital video campaigns, including those on social networking platforms Facebook and Twitter.

The bookmaker will be able to personalise video content to any digital end point, across any sport, event, market, bet type and customers offer.

“The Fresh8 platform will allow us to build real time adverts ensuring that we are always serving the most relevant content to our entire digital audience,” Coral’s senior mobile marketing manager Paul Soithongsuk said.

“This relevance is especially crucial in the light of the IGRG code changes meaning we have to be much smarter in our approach to messaging in video outside of free offers.”

Andrew Sharland, managing director of Fresh8, added: “We love working with forward thinking betting operators and are excited Coral have chosen us to power their dynamic video and banner advertising campaigns.

“We know our technology will add huge value both in terms of automation and the ability to personalise to customer segments and maximise conversion.”

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