NetEnt, Ve Global partner on media buying venture

NetEnt has joined forces with marketing technology business Ve Global to launch new media buying services to online casino operators around the world.

The two companies said that the partnership will help online gaming operators reduce the cost of player acquisition and also enhance customer retention.

The partnership will utilise Ve’s proprietary Demand Side Platform (DSP), which, developed in-house, focuses on media transparency and reducing costs built into third-party platforms.

In addition, the two companies said by pairing Ve’s DSP with NetEnt’s statistical insights, the service will grant operators more control over campaigns and the ability to continuously optimise ads to ensure maximum impact.

Gaming Innovation Group, one of NetEnt’s current customers, has been revealed as the first customer to use the new service.

Enrico Bradamante, managing director and chief of EMO at NetEnt, said: “The partnership between NetEnt and Ve Global is about combining a leading media buying desk platform with a unique source of igaming data, to serve a demand from international casino operators.”

Morten Tonnesen, chief executive of Ve, added: “igaming customer acquisition has not evolved as quickly as other online sectors and faced with stiff competition, casino operators need to start leveraging data to cost-effectively present advertising to relevant users across the web.

“The combination of Ve’s technology and NetEnt’s unique insights means igaming operators have the opportunity to execute programmatic media buying as efficiently as possible.”

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