NYX bolsters Italian presence with OIA deal
NYX Gaming Group has agreed to integrate OIA Services, an Italian operator that holds brands including Betaland and Enjoybet, to its NYX Open Gaming System (OGS).
Under the agreement, Betaland will expand its offering by adding the OGs suite, which includes NextGen Gaming titles such as ‘DoublePlay SuperBet’ and ‘Gorilla Go Wild’.
The integration was made possible via NYX’s wholly owned Game360 studio team, which is based in the Italian capital of Rome.
“Integrating the award-winning NYX OGS will allow us to significantly expand our offering and provide our players with even more high-quality content,” Betaland general manager Michele Sprovieri said.
“NYX’s in-house game studios have an excellent reputation for producing entertaining games rich with features, and I’m sure they will prove to be a hit with our customer base.”
Andrea Guzzon, general manager at Game360, added: “NYX Gaming Group already has a strong presence in Italy and we’re delighted to expand this even further by partnering with Betaland.
“Through our Game360 portfolio and best-in-breed third-party titles, Betaland now has a comprehensive product offering which is sure to attract new and existing customers to its site.”
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