SBTech takes off with Rocket X deal

SBTech has struck a partnership with LeoVegas-owned multi-brand online gaming company Rocket X to supply its sportsbook to several UK-facing websites.

LeoVegas established the Rocket X brand in March to consolidate its UK assets.

The firm’s flagship brand, BetUK.com, will be one of the platforms supported with features such as YourBet, which enables automated same-game accumulators with instant pricing. YourBet is already live in the UK via other SBTech operators.

SBTech said that its track record of speedy implementation, the depth of its UK-focused sportsbook and experience in the UK market were all key reasons for securing the deal with Rocket X.

“The strength of SBTech’s in-play coverage, its technological and regulatory expertise, proven track record of powering high-growth operators in the UK and wide range of responsible gambling controls were at the heart of our decision to sign this agreement,” Rocket X chief executive Mark Good said.

“With the power of one of the industry’s top sportsbooks behind us, I’m confident of achieving significant share in the uniquely competitive UK market.”

SBTech chief commercial officer Andrew Cochrane (pictured) added: “LeoVegas and the Rocket X team both share our vision of delivering a differentiated and compelling value proposition to players through product innovation, scalable technology and a fully bespoke trading and risk management approach.”

Last month, SBTech announced the soft launch of its new mobile-first sportsbook, MoPlay.co.uk.

Operating on the SBTech Chameleon360 iGaming platform, MoPlay.co.uk will enable users to wager on a range of sports.

Aside from its UK-facing business, SBTech has also been active in the burgeoning US sports betting market this month by signing new deals with Golden Nugget Casinos and Resorts Casino Hotel.

Cochrane told iGamingBusiness.com earlier this month that the company was in advanced talks with “numerous” US land-based operators.