In-App Media Buyer – Israel/Cyprus/Remote

In-App Media Buyer
Location: In-office Israel or Cyprus or Remote
 

Job Description:

The In-App Media Buyer will be responsible for planning, managing, and optimizing in-app advertising campaigns with the aim of acquiring high-quality users, driving app installs, and maximizing ROI for mobile apps.

The role requires expertise in strategic media placements and performance metrics analysis to continually optimize campaign outcomes.

Key Responsibilities:

• Develop and execute in-app advertising strategies aimed at user acquisition and retention.
• Plan, buy, and optimize in-app media campaigns across various DSPs and ad networks.
• Monitor campaigns and adjust them based on key performance metrics like CPI, ROAS, and retention.
• Manage budgets and optimize media spend for maximum ROI.
• Conduct A/B testing and experiments to optimize creatives, targeting, and bidding strategies.

Requirements:

• Proven experience in in-app media buying or a similar role in mobile marketing.
• Strong understanding of mobile app user acquisition and in-app advertising ecosystems.
• Proficient with in-app advertising platforms (AppLovin, IronSource, AdMob, etc.).
• Analytical mindset and data-driven approach to decision-making.
• Familiarity with tools like Adjust, AppsFlyer, or Firebase.
• Ability to manage multiple campaigns in a fast-paced environment.

Preferred Qualifications:

• Experience with large budget management and scaling app growth.
• Prior experience with programmatic buying platforms.
• Passion for mobile technology and gaming apps.
• Gambling experience is essential.
• Spanish-speaking candidates are a significant advantage.

Apply for In-App Media Buyer – Israel/Cyprus/Remote on Pentasia.