BetMGM in US first with Borussia Dortmund partnership

| By Daniel O'Boyle
MGM-Entain joint venture BetMGM has become the first US betting operator to partner with a German football club, striking a deal with Bundesliga giants Borussia Dortmund.

The deal will include marketing placements and rights to player imagery and team logos.

In addition, the deal will include social media promotions and exclusive signup offers for fans, co-branded content on the club’s English-language social media channel and a BetMGM customer sweepstakes with “special Dortmund prizes.”

Benedikt Scholz, head of international/commercial and new business at Borussia Dortmund, said fans would also be able to stream the club’s matches trough the BetMGM app.

Read the full story on iGB North America

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