Boom appoints Masci to new VP of creative role

| By Daniel O'Boyle
Boom Entertainment has appointed Joseph Masci – formerly of Aristocrat Technologies and High 5 Games – to the newly created role of vice president of creative.
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Masci has worked in the gambling industry for more than 20 years, and his teams have worked on a number of popular games including Farmville and the Mighty Cash series.

In the new role, Masci will oversee Boom’s new line of real-money products, both in casino and sports betting.

“Joe is a true creative,” Stephen A. Murphy, chief executive of Boom Entertainment – another High 5 veteran – said. “His track record speaks for itself. But more than that, he is driven and brilliant, and he will do amazing things here at Boom.”

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