Authentic poaches Betsson MD for account management role

Live casino services supplier Authentic Gaming has appointed Melvin Hulleman, formerly managing director of Betsson Group, as head of account management.

In his new role, Hulleman will assume responsibility for driving growth and executing key strategic goals at Authentic.

He joins Authentic after more than nine years with Betsson, where he started out as a customer service agent and worked his way up to senior roles such as head of casino for Oranje Casino and Kroon Casino, and later head of casino for Belgium, the Netherlands and Luxembourg.

“I am honoured to join the talented Authentic Gaming team and look forward to working with their operator partners closely as the business continues to evolve and grow,” Hulleman said.

Jonas Delin, chief executive of Authentic, added: “As we scale up our product and service offering and continue to rapidly move through our roadmap, the company needs strong leadership within the commercial team and Melvin will provide this.

“We want to execute our growth plans successfully but also want to ensure that our partners are properly looked after and receive the attention and support they need and deserve. This will allow them to grow with us as the popularity of live roulette continues to rise.”