Bet.Works and Konami Gaming launch casino loyalty offering for sports bettors

| By Marese O'Hagan
Sports betting platform Bet.Works – which is soon to be acquired by Bally’s – and Konami Gaming have announced a joint venture to offer casino loyalty perks to sports bettors at select land-based venues.

Konami and Bet.Works will together offer the Konami’s Synkros casino management system to land-based casinos, which will implement age verification, automatic loyalty program enrolment and a casino reward point system on online, mobile and kiosk bets.

“At its core, Synkros is designed to empower casinos to grow and leverage the latest top technology available, through its robust, dependable, and scalable architecture,” said Tom Jingoli, executive vice president and chief operating officer of Konami.

Read the full story on iGB North America.

Subscribe to the iGaming newsletter