BetBright bolsters affiliate programme with Digital Fuel

Online gaming brand BetBright has entered into a partnership with Digital Fuel Marketing as part of an effort to develop its casino affiliate programme.

Under the agreement, Digital Fuel will complement BetBright’s existing team in the strategic direction of the firm’s wider affiliate offering.

BetBright already has a sports-betting affiliate programme in place and the firm is now hoping to replicate the success of this initiative for casino.

Toby Oddy, chief executive of Digital Fuel, said: “BetBright is an attractive proposition for affiliates; their commitment to product development and customer engagement is certainly resonating with their players, and we are seeing many very promising signs, especially in terms of conversion and retention.

“With a casino powered by Microgaming, affiliates can be confident that BetBright are in a position to maximise the value of their referrals.”

Related article: BetBright to sponsor New Year racing at Cheltenham