Online casino operator bgo has scrapped wagering requirements, maximum wins and maximum bets in a bid to improve its relationship with customers.
The company announced the implementation of the changes through a promotional campaign featuring Austin Powers actor Verne Troyer.
The move was originally announced last month, with bgo citing player feedback and the changing regulatory environment in the UK for online casinos.
Any bonuses offered by bgo.com and its sister site powerspins.com will now be in the form of real cash only or ‘wagerless’ free spins.
In a new video, The Boss, played by Troyer, addresses the player directly, stating that bonuses offered by the online casino will be unshackled from the restrictions that can confuse and frustrate so many. The Boss says the player is now allowed to withdraw their bonus winnings with “no questions asked”.
Last month BGO Entertainment chief marketing officer Allan Turner admitted the decision had been driven by the increased regulatory pressure online casinos are finding themselves under in the UK.
In May, the operator was fined £300,000 by the UK Gambling Commission for misleading advertising.
Earlier this year Nisha Arora, the senior director for consumer enforcement at the Competition and Markets Authority (CMA) launched enforcement action against several online gambling operators suspected of breaking consumer law, questioning the fairness of signup bonuses across the industry.