Boyd Gaming has relaunched its Stardust brand as a free-to-play gaming product for the second time, with the offering now live for iOS and Android devices.
The app features a range of slot titles similar to those available on the gaming floor at Boyd’s land-based casinos, and playing the app offers rewards and benefits at these properties to customers.
Users will earn points and tier credits within the operator’s B Connected loyalty program, which can be redeemed at the physical venues.
The Stardust Social Casino is named for the Las Vegas venue of the same name, which was once Nevada’s largest casino. It was opened in 1958, closed in 2006, and imploded a year later.
The casino is seen as one of the most iconic brands in Las Vegas history. It hosting a number of famed attractions during its life span, including the Le Lido de Paris burlesque show, and was the first venue to feature Siegfried and Roy. It was also the inspiration for Martin Scorsese’s 1995 Oscar-nominated gangster film Casino.
“Stardust is a name that clearly resonates with gaming customers across all generations,” Boyd Gaming president and chief executive Keith Smith said. “Given its considerable brand equity, we believe the Stardust name will give Boyd Gaming a unique advantage as we further expand our online and mobile gaming presence.”
Read the full story on iGB North America.