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Italy iGaming Dashboard – May 2019

| By Stephen Carter
Italy's igaming market rebounded in April, falling marginally short of a record monthly return
Italy’s igaming market rebounded in April, falling marginally short of a record monthly return. According to figures provided exclusively to iGamingBusiness.com by Ficom Leisure, regulated operators in the dot.it market generated total revenues across sports betting, casino, poker and bingo of €157.86m, just shy of the total from December 2017. Sports betting accounted for €75.5m or 47.8% of the total revenue from the market, with Bet365 retaining the lead it has held over Planetwin365 since December 2018. The Stoke-headquartered operator commanded 14.6% of online sports betting revenue to Planetwin365’s 12.6% in April, with this translating into a 6.3% share of the total Italian betting segment. With the ban on advertising set to encompass all sports sponsorship, including advertising hoardings, from July, Bet365’s multi-channel rivals will however be able to continue to display branding on signage and shop fronts, meaning its position may come under threat. Casino revenues dipped 7% on the prior month but were up 16% year-on-year to €67.4m. PokerStars contined to lead the way in this vertical as well as both poker formats, with an 11.12% share of the market, ahead of Sisal and Lottomatica. Poker suffered month-over-month declines in both cash games and tournaments. All data and figures are processed by leading European corporate advisory firm Ficom Leisure, a specialist in all segments of the betting and gaming sector. Ficom Leisure also provides monthly figures on the New Jersey online market in the New Jersey iGaming Dashboard. It also provides quarterly figures on the Spanish online market in the Spain iGaming Dashboard, on the Danish market in the Denmark iGaming Dashboard, and on the Portuguese market in the Portugal iGaming Dashboard.

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