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New Jersey iGaming Dashboard – November 2018

| By Joanne Christie
Online sports betting continued to soar in New Jersey last month, with turnover rising a whopping 67% to $174.4m, up from $104.9m in September

iGaming Business and Ficom Leisure are pleased to present the New Jersey iGaming Dashboard, providing revenue and product metrics on the state’s regulated market.

The data is updated monthly following the official release of figures from New Jersey’s Division of Gaming Enforcement (NJDGE).

Online sports betting continued to soar in New Jersey last month, with turnover rising to $174.4m in October, up a whopping 67% on September’s $104.9m.

The second full month of online sports betting also confirmed the strong preference for online rather than land-based betting among punters.

While in September the difference between land-based and online was relatively modest at $79.0m versus $104.9m, by October this had growth to a much more pronounced gap, with $86.3m versus $174.4m.

The big winners in the New Jersey sports betting market continue to be those operators with the leading DFS players as skins. Resorts Digital (DraftKings) grew its market share last month to 43.6%, up from 35.5% in September, while Meadowlands (FanDuel) was up slightly to 30.3%, from 30.2%.

Other US online brands did not fare so well. Borgata, which has playMGM.com as a skin, saw its market share tank from 10.5% to 1.6%, while Golden Nugget — the clear leader in online casino — failed to make the top five with its playsugarhouse.com skin.

Interestingly, Ocean Resort saw its share rise to 7.1% from 5.4%, with internet handle coming from its William Hill skin up more than 30% on the previous month.

Although all eyes may well seem to be on sports betting, it’s clear the new vertical is not cannibalising the existing casino player base, with online casino rising to a record GGR of $26.8m last month, up from $25.8m in September. 

In terms of casino market share, the top three operators — Golden Nugget, Borgata and Caesars — held their positions last month, but Resorts Digital slipped from fourth place to fifth behind Tropicana.

It's worth noting that within the five top operators by market share, there are a number of brands that sit under each licence.

For Borgata these include its own brands — Borgatacasino.com and Borgatapoker.com — as well as NJ.Partypoker.com, palacasino.com, palabingousa.com, playmgmcasino.com, playmgmpoker.com and scorescasino.com. Caesars’ licence extends to CaesarsCasino.com, HarrahsCasino.com, WSOP.com and the 888 US brands: us.888.com, us.888poker.com and us.888casino.com.

Golden Nugget’s includes GoldenNuggetCasino.com, nj-casino.goldennuggetcasino.com, betfaircasino.com and playsugarhouse.com, while Resorts Digital's covers its own brand — resortscasino.com — as well as those of PokerStars (pokerstarsnj.com) and Mohegan Sun (mohegansuncasino.com). Finally, as well as tropicanacasino.com, Tropicana’s licence also includes virgincasino.com.

Ficom Leisure also provides exclusive monthly estimates on the Italian online market in the Italy iGaming Dashboard, including operator market shares across casino, sports betting and poker. It also provides quarterly figures on the Spanish online market in the Spain iGaming Dashboard and on the Danish online market in the Denmark iGaming Dashboard.

A European corporate advisory firm, Ficom Leisure is a specialist in all segments of the betting and gaming sector.



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