For organisations developing gaming cabinets and sports betting kiosks, the list of priorities to become and stay successful is extensive, and is often costly to the organisation. From developing the most engaging content, to sourcing and optimising next-generation hardware platforms and software solutions, the need for a partner that has the highest level of expertise and a devotion to a single sector can be paramount. Quixant’s chief commercial officer, Duncan Faithfull, believes Quixant is that exact partner.
Land-based gaming establishments are on the comeback following the most challenging period in the industry’s history. With Covid-19 restrictions now behind us, the land-based community is back on its feet, from local arcades to the vast resorts of Las Vegas and Macau.
While the pandemic might be over, the economic long Covid continues, most notably in the guise of inflation across the globe, which has hit consumers and businesses with crippling energy prices nudging us into a cost-of-living crisis not seen for decades.
Despite these continued challenges, land-based gaming figures in the North American and European markets make encouraging reading; gross gaming revenue has rebounded strongly from the lows of 2020 and in 2022 reached a level similar to or exceeding that posted in 2019. So much so that US commercial casino land-based slot gross gaming revenue reached a record high in 2022 of $34bn. And when MGM Resorts International can report record revenue for the third quarter of 2023, with the success attributed to casino takings which rose over 40%, there’s little sign of this slowing down.
Spiralling costs across the hospitality and entertainment industry and wider economy mean gaming groups must get a grip on expenditure. At this time, it’s imperative to work with reliable suppliers who offer value for money whilst providing critical services. The supply side must also be lean and efficient, ensuring it’s conscious of the specific challenges faced by casinos and other land-based establishments.
That industry focus is key for Duncan Faithfull, chief commercial officer at Quixant, a technology solutions provider which develops hardware platforms, cabinets, kiosks and software solutions. The Nexteq-owned business works exclusively within gaming and sports betting and that specialist focus means Quixant is committed to the continued success of the industry.
“We invest all of our efforts, resources and R&D into providing the best solutions for the gaming and sports betting sector,” Faithfull says.
“Our competitors focus on multiple verticals, dedicating limited resources to these industries. Our commitment and dedication to the gaming and sports betting industries is what sets us apart from our competitors and enables us to provide game-changing, specialist solutions and exceptional customer experiences to all of our clients.”
Providing operators with the right products at the right cost
In these challenging times it’s all about getting the right products to the players for a cost that ensures all the businesses involved continue to grow. Games developers need a hardware partner who will get their content in front of players and give them what they want. Quixant, the market leader in outsourced hardware solutions to the global gaming and sports betting market, seeks to meet these needs with a broad range of products.
Quixant sees its role as taking away the pain of procuring components with its hardware product portfolio that consists of three core ranges: IQ, IQON and QMAX. These platforms have been designed to suit different power, performance, market and cost requirements – and for partners concerned about efficiency, Quixant’s global supply chains also mean reduced costs and lead times.
Quixant expands its hardware range to meet industry needs
Looking to meet industry demand, Quixant has this year expanded its hardware range to include two Intel-based to supplement its existing AMD options. Driven by Intel, the IQON 2 comes with new features and benefits and is designed to develop and deliver immersive game content and sports betting experiences in record time. Meanwhile, the QMAX 3 – which launched at ICE earlier this year – has been designed to deliver the highest resolution content, the smoothest gameplay and the ultimate player experience.
The group’s cabinet and kiosk range consists of Quantum for gaming and Qinetic for sports betting. They are available in a range of display configurations to best showcase its customers’ gaming content or sportsbook. Finally, Quixant’s Software Suite has been designed with the requirements of the gaming and sports betting industries in mind. Quixant’s customers can benefit from these specialist software solutions and spend their time optimising content and enhancing the customer experience.
Faithfu4ll commented “We work effectively with gaming and sportsbook manufacturers to deliver their content in the most vivid way, allowing them to focus their time on creating unique content.’’
“We strive to revolutionise the customer experience and have included our Software Suite solutions as standard across all of our platforms, enhancing the customer experience further.’’
Duncan concluded “Quixant has a solution for you, whatever the market, and whatever your product needs. We work with our clients to integrate their games or sportsbook, providing expert advice and support along every step of the way, enabling them to get their products to market faster.”
Leaning on trusted partners
In these challenging, unpredictable times, businesses are keen to lean on trusted partners as they seek to navigate their way through challenging waters. With that in mind, Quixant is using its two decades of expertise to offer an even more comprehensive service to clients. Beyond the premium hardware platforms, cabinet and kiosks it supplies, the business sees itself as an extension of clients’ teams. To that end, in addition to guidance concerning its products, Quixant now offer a broader consultancy service focused on achieving success.
“As we have been in the industry for over 20 years, we have developed a wealth of skills, knowledge and experience, and this is what formed the foundation of our consultancy services,” Faithfull explains.
“We truly believe in the power of partnerships and believe we can provide a lot of value to our customers through our consultancy services, global supply chain solutions and revolutionary product range.’’
And as befits a leader in its field, clients can expect a full, 360-degree relationship encompassing everything they might need.
“We promise to be with our customers every step of the way,” Faithfull continued. “From guiding and advising customers on the best solutions for their needs, supporting them throughout their entire product development journey and beyond, to helping them seamlessly integrate all elements of their products, whilst enhancing the performance of their Quixant solutions.”
Industry potential in Latin America
Quixant sees the significant opportunity of the Latin American (LatAm) region – an exciting area of growth for the gaming industry – with expansion in existing markets, and many major brands lining up to apply for a licence to operate in Brazil.
Quixant’s long established global supply chains, operations and industry partnerships allow them to offer their customers the best service and support. Headquartered in Cambridge, UK, they have operations and offices throughout Europe, North America and Asia, with a presence in Latin America.
As operators and game developers consider the potential of a lucrative new frontier, Quixant has responded by recently creating a dedicated Latin American team too.
“We believe that the LatAm markets offer significant growth potential for land-based gaming,” Faithfull says. “Many of our customers are looking to expand and grow in this region, so we believe it is critical to have a team of English, Spanish and Portuguese speakers, dedicated to this market, to understand local regulations and how supply chains work to minimise lead times.’’
“We are seeing an increasing number of online gaming and sportsbook providers looking to take their content to a land-based environment, and with our range of turnkey cabinet solutions, we can really help with that.
“With the environment in Brazil slowly evolving, our clients are eager to seize the opportunity to target this market and we are ready with a supply chain solution which will give a real market advantage to our customers.”
Faithfull continued “Partners that can mutually benefit each other can continue to thrive as the industry moves beyond the Covid-19 pandemic and – hopefully – past the cost-of-living crisis. As operators look forward to 2024, what can those who work with Quixant expect in the way of new technology?”
“2023 has been a successful year for Quixant,” Faithfull says. “Despite the global economic headwinds, we have made significant progress this year; not just financially, but also with the expansion of our product range, with the launch of the new Intel-based IQON and QMAX, as well as our turnkey cabinet solutions. We look forward to unveiling another exciting Intel-based product at ICE 2024.”
Duncan Faithfull has 30 years of experience in commercial roles, with 10+ years at board level, and has worked across various industries including finance, logistics and pharmaceuticals. Duncan joined Quixant in early 2020, and as chief commercial officer is responsible for corporate strategy development and enhancing the customer journey. Duncan brings with him a thorough understanding of modelling and delivering outsourced solutions that allow customers to focus on most effectively delivering their customer strategies.