GAN launches social casino with California’s Agua Caliente
The Play Agua social casino website and accompanying mobile application will enable players in the state to access a range of free-to-play casino games.
The new offering will be integrated with the ACE Club, Agua Caliente’s loyalty program, while GAN will also provide acquisition and retention marketing services as part of the agreement.
The Agua Caliente Band of Cahuilla Indians operates three casinos in California; Agua Caliente Casino Palm Springs, Agua Caliente Resort Casino Spa Rancho Mirage and the new Agua Caliente Casino Cathedral City, which is due to open later this year.
“GAN’s custom front end development and speed of delivery made them the right partner to introduce Play Agua,” Agua Caliente Casinos’ chief information officer Bill Oliver said.