William Hill is to expand its reach into Michigan after it agreed a new long-term partnership with the federally recognized tribal gaming operator, the Grand Traverse Band of Ottawa and Chippewa Indians (GTB).
Under the deal, William Hill will serve as the exclusive provider of online sports betting and casino gaming throughout Michigan for GTB. The tribe operates the Leelanau Sands Casino & Lodge, Turtle Creek Casino & Hotel, and Grand Traverse Resort and Spa in the state.
The agreement also sets out plans to open a new retail William Hill sportsbook at the Turtle Creek Casino & Hotel this year. Subject to regulatory approval, the facility will be located in the Onyx Sports Bar, with a satellite location at Leelanau Sands Casino.
William Hill said it will launch both its online casino gaming and sports betting services when permitted under Michigan regulations.