It’s business as Covid usual for Hoiana, a beachfront integrated resort in central Vietnam. With a foreigner-only casino and international flights shut down from March 2020 to the start of this year and returning slowly, Hoiana has trawled the domestic market for expatriates and Vietnamese holding second passports since soft opening in June 2020.
With 617 rooms in two hotels managed by Rosewood Hotel Group, 140 gaming tables and 300 machines, multiple F&B choices plus a Robert Trent Jones Jr golf course, Hoiana turns a profit on operations, according to president and CEO Steve Wolstenholme. Its US$1bn-plus first phase is nearing completion: Hoiana Residences’ 245 apartments and a beach club open this year; Rosewood’s 330 key Khos hotel expected early next year.
Real estate ventures at Hoiana
A luxurious Rosewood resort in 2024 highlights phase two of the US$4bn project sprawling over 986 hectares (3.8 square miles) including residential and commercial property, “some of it not related to tourism at all,” Wolstenholme says. For those real estate elements, Wolstenholme and team have focused primarily on preparations to ensure development can proceed “once we come out of this pandemic”.
Covid isn’t the only black swan Hoiana has faced. Resort owner Hoi An South Development is a partnership held 32% by local investment group VinaCapital, 34% by Hong Kong investment manager VMS Group and 34% by Suncity Group Holdings Limited.
Suncity is a Hong Kong listed company formerly led by Alvin Chau, who also headed leading Macau junket group Sun City Gaming Promotion Company Limited until his arrest in late November.
Ownership amidst legal troubles
Facing gambling and money laundering allegations from Macau and mainland China, Chau resigned as chairman and non-executive director of Suncity Group and its Hong Kong listed subsidiary Summit Ascent, majority owner of Tigre de Cristal casino and hotel in Vladivostok, Russia. Suncity’s Manila listed subsidiary Suntrust Resorts is developing the casino hotel in MegaWorld’s Westside City project in the Philippine capital’s Entertainment City. The Suncity junket promoter has reportedly ceased operations and is no longer licensed in Macau.
Despite Chau’s arrest and Suncity junket’s demise, listed Suncity remains active. For better or worse, gaming has many examples of companies moving ahead despite ingloriously losing top executives.
Resilience amidst executive scandals
Take Wynn Resorts. Sexual misconduct allegations against founder, chairman and CEO Steve Wynn led to his 2018 resignation from the company that brandished his name on its properties. Wynn Resorts continued operations while revamping its corporate ranks, took Wynn’s name off its Boston Harbor property, paid record fines in Nevada and Massachusetts, but kept its gaming licenses and retained its status as a top luxury casino brand. It is now poised to develop an integrated resort in a Gulf emirate.
Suncity Group retains stakes in Hoiana, Summit Ascent and Suntrust. No gaming or stock market regulator has announced any action against Suncity listco. Suncity has warned of difficulties without the financial and logistical support of Chau, and Chau’s majority stake in the company has been transferred to an unnamed owner following a loan default.
Suncity and subsidiaries wouldn’t comment for this article, citing the blackout period ahead of earnings announcements due later this month. VinaCapital referred inquiries to Wolstenholme. VMS, which holds a stake previously ascribed to Chow Tai Fook Enterprises, a private arm of Henry Cheng and family’s multibillion dollar holdings also failed to respond to inquiries. Cheng’s holdings include the New World conglomerate, Chow Tai Fook Jewelers, Rosewood Hotels and a stake of less than 5% in Australian casino operator Star Entertainment. Cheng-linked entities contacted also failed to respond.
Following Chau’s arrest, Hoiana terminated its casino management agreement with Suncity and now runs the gaming component itself. It shut down Suncity’s junket room, now occupied by another so-called ITO (international travel operator, Vietnam’s term for junket promoters).
Hoiana’s adaptation and focus shift
“The Vietnamese government interlocuted us to ensure that we are doing the right thing,” Wolstenholme says. “I would say they are confident that the allegations have not been directed at [the Suncity listed company] at this time and that has made them very comfortable.”
While Hoiana may have once expected Suncity and other Macau junkets to source Chinese VIPs, Chau’s arrest plus policy changes and Covid torched that business plan. “It’s been a lot of character building,” says Wolstenholme, who opened Okada Manila for Japan’s Universal Entertainment in 2016 and served as COO of Galaxy Macau for two years ahead of its opening, along with stints in his native UK, Canada and Nevada.
“We’re bullish on China still, [but] not from a Macau business model VIP standpoint. It’s a massive market. They’re very keen to travel, I’m sure,” Wolstenholme says, noting Hoiana doesn’t expect Chinese visitors to return until next year. “There’s a significant FIT [free independent traveler] market there once international travel resumes.” In 2019, Vietnam hosted 18 million visitors, 5.8 million from mainland China.
Embracing local market potential
With travel subdued, Hoiana concentrates on Vietnam residents. “There’s a lot of people that are eligible to play, and we’ve really focused our attention on them, particularly down south, around Ho Chi Minh City,” Wolstenholme says. Absent international travel, a majority of Hoiana guests have been non-gaming Vietnamese nationals.
Wolstenholme is confident Hoiana can succeed when travel rebounds, though that’s not a unanimous opinion. Vietnam’s first integrated resort, The Grand Ho Tram, opened in 2013 two hours southeast of Ho Chi Minh City, has enjoyed limited success. “Foreigner only casinos anywhere are a challenge, in Vietnam even more so,” Euro Pacific Asia Consulting managing partner Shaun McCamley says. “I know that firsthand as a past president of Ho Tram.”
Unique offerings of Hoiana
Pandemic aside, Hoiana starts with several apparent advantages over Ho Tram. It’s less than an hour by highway from Da Nang International Airport. Rosewood gives Hoiana a global hospitality partner. It also has built in property sales elements. “The project is viable because it’s not a $4bn integrated resort project, it’s a $4bn real estate development with an integrated resort,” Wolstenholme says.
Ho Tram’s putative hospitality and casino operator MGM Resorts International quit before its opening. It wasn’t until US private equity firm Warburg Pincus took a majority stake in 2019 – with VinaCapital as a minority partner – that Ho Tram introduced a significant property investment component and enlisted Intercontinental Hotels Group. Ho Tram’s original 533 key tower was rebranded Intercontinental Grand Ho Tram with a 561 room Holiday Inn launched in January.
But above all, Hoiana is a 15 minute drive from Hoi An Ancient City, a well-preserved trading port dating to the 15th century designated a UNESCO World Heritage site in 1999. “We are all the things that you would expect from a five star integrated resort on the beach. But we also encourage people to go out and look at Vietnam, particularly at the Hoi An area, which is a great experience,” Wolstenholme says. “It definitely has that Vietnamese culture about it. It’s certainly very charming.
The future outlook
Corona Resort, opened in 2019 with Vietnam’s only casino admitting qualified local players, shares some of Hoiana’s advantages. It’s located on visa-free resort destination Phu Quoc island. Corona has a Raddison Blu hotel and is clustered with six hotels, a golf course and amusement park from Vinpearl, the hospitality arm of national conglomerate Vingroup, which also partnered on a hospital in the complex. Corona’s owner also developed Grand World, an adjacent shophouse style property project with residential, commercial and retail units.
“Integrated resorts in Vietnam have a bright future,” Wolstenholme says. “I think the Vietnamese government has become far more understanding of the business model.” Authorities halved the casino investment requirement to US$2bn and are reportedly considering extending the pilot program for local play until 2024 while expanding it to a pair of (unbuilt) casinos.
On local play, Wolstenholme says, “We’d certainly like to participate in that. By the same token, we want to make sure that it’s responsible and feel that we could assist the government to ensure that, whatever protocol was in place, it would be understanding of the social issues and those types of things. So we look at it as a partnership. And at some point we’d like to lead the expansion of local play.” But he declares Hoiana can “absolutely” succeed without local play.
Future prospects of Suncity’s investments
“As far as Suncity is concerned, they’re keen to continue with the relationship, and we look at them as a valuable investor,” Wolstenholme says. Hoiana’s first phase costs are largely paid, but Suncity could need to contribute more capital. It reported a profit of nearly US$30m for the first half of 2021, plus US$5m at Summit Ascent, but that was aided by Chau and his junket business.
Beyond Hoiana, Suntrust’s Manila casino hotel is estimated to cost US$1bn and open in 2024. Summit Ascent has funded a US$200m expansion, delayed due to Covid, and temporarily lent US$120m to Suntrust.
McCamley “doesn’t see how” Suncity can meet its capital commitments, adding, “I really can’t see any value. Their complete business model has been smashed, and the principal is languishing in jail.”
Another seasoned Southeast Asia gaming executive requesting anonymity believes Suncity “has value because it is listed and owns significant equity stakes in casinos in very interesting markets.” That source sees a name change in the cards.
Former US diplomat Muhammad Cohen has covered the casino business in Asia since 2006, most recently for Forbes and Inside Asian Gaming, and wrote Hong Kong On Air, a novel set during the 1997 handover about TV news, love, betrayal, high finance and cheap lingerie.