New module includes an upgraded API, which enables raw data collection on multiple player activities within sportsbook solutions from igaming brands
Affilka by SoftSwiss has announced the official launch of its new module designed specifically for sportsbooks. Now the innovative affiliate platform provides its services not only to online casino projects but also to the sports betting industry.
Affilka has expanded its functionality by adding an additional sportsbook module, which can be turned on and off depending on the availability of a sportsbook within a particular project. The new module includes an upgraded API, which enables raw data collection on multiple player activities within sportsbook solutions from igaming brands.
In addition to such player activities as visits, registrations, first deposits, deposits and cashouts, Affilka now also collects the following data on sports betting activities on a player level: sportsbook bets, sportsbook cancelled bets, sportsbook wins, sportsbook GGR (gross revenue), sportsbook bonuses, sportsbook balance corrections, sportsbook third party fees, sportsbook NGR (net revenue).
Commenting on the new module, Anastasia Borovaya, Affilka product owner at SoftSwiss, said: “We’re excited to be launching this new module for the sports betting industry and therefore expanding our services to more exciting new projects. The sports betting industry is developing at an exceptionally rapid pace. More and more of our customers who operate online casinos are expanding by establishing sportsbook solutions. We couldn’t stand aside, therefore we decided to offer our current and future clients a new option that expands opportunities and helps to increase their efficiency.”
Moreover, significant improvements were made to the commission constructor for CPA and rev-share deals within sportsbook projects. In terms of rev-share deals, sportsbook operators can share a percentage of their net revenue with their partners. The percentage of revenue payable to affiliates may be fixed or defined by various performance tiers. For example a percent of revenue may depend on the number of FTDs, number of deposits, or sportsbook net revenue tiers. As for CPA deals, an operator may set the rules for player qualification based not only on their deposits but sportsbook bets as well. Hybrid deals are also available and include the same settings as the CPA and rev-share models.
As for postbacks, similar to casino NGR postback, Affilka has added a new postback event: sportsbook NGR. This postback is sent with a sportsbook NGR amount for each player (for a particular period). In addition to that, the parameters of sportsbook bets were added to several types of qualifying postbacks.
Affilka is an affiliate marketing platform developed by SoftSwiss. It is a reliable, safe and trustworthy tool allowing igaming operators to manage and analyse their affiliates and their marketing performance. The solution offers automated payouts to affiliates via built-in payment processing methods, an advanced commission constructor, powerful reporting, and in-depth analytics.