Home > Company News > Sports betting > Checkd Media agree three-year deal to integrate Spotlight Sports Group’s Superfeed

Checkd Media agree three-year deal to integrate Spotlight Sports Group’s Superfeed

| By Elena Carruthers

Checkd Media and Spotlight Sports Group have today announced a new partnership that sees the Manchester-based digital agency integrate Spotlight Sports Group Superfeed in-play content engine

The new three-year agreement means Superfeed in-play content will now power Checkd Media’s social media and betting hub app. Checkd will now benefit from the revolutionary technology packed into Superfeed to supply customers with live tipping and content based on on-field events and historical data.

The content includes live betting insights across 35 in-play markets, covers 90 football leagues and is available in over 80 languages. This depth of coverage allows Checkd to tap into the in-play market, engaging customers throughout the 90 minutes with expert content from a team of sports betting analysts at Spotlight Sports Group.

The agreement is in addition to the current deal in place which sees Spotlight Sports Group supply unbeatable premium Racing Post data from Superfeed to power The Winners Enclosure. 

Spotlight Sports Group launched Superfeed in April 2021. The industry-leading content engine powers on-site engagement by delivering impartial expert betting insight from the group’s range of sports betting brands. The innovation is delivered via an API or through an industry-leading widget and can be live on-site in weeks due to the increased speed of integration.

Superfeed incorporates Spotlight Sports Group’s vast array of content into one product delivering expert sports betting editorial and data on any sport in over 70 languages. The group’s data scientists and journalists produce editorial expertise that sits alongside relevant markets to engage customers for longer.

The Checkd Media Betting Hub app is the ultimate football betting companion app. The newly updated app gives customers the chance to compare odds, offers, tips and in-depth football data all in one app.

Discussing the agreement Spotlight Sports Group head of digital, Will Fyler spoke about the power of Superfeed and the speed of content delivered.

‘Our Superfeed in-play product is proven to exceed all operator and media expectations. We deliver expert insight into what’s happening live on the pitch to support customers betting decisions. The technology packed into this product is game-changing and we’re delighted Checkd Media and their customers are going to benefit from this. Adding our Superfeed content will make more events matter across their platform by supporting customers in games and leagues across Europe.’

Echoing Fyler’s words, Checkd media’s product director, Adam Patton, mentioned this was only the beginning of unravelling the power of Superfeed.

‘We’re delighted to be integrating Superfeed in-play content across our channels. These are the first steps to improving our customer experience with Spotlight Sports Group, and the sky’s the limit in terms of localised and personalised in-play content. Our long-term goal is to offer unique sports betting experience by delivering personalised in-play content and we know Superfeed in-play opens that possibility to us. It’s an exciting time for us as we continue to develop our Betting Hub app and look to enrich our in-play offering with Superfeed and Spotlight Sports Group.’

Subscribe to the iGaming newsletter