Devilfish social poker forms advisory board for growth expansion
Devilfish Poker, the creator of the free-to-play social community poker game, has confirmed the formation of its advisory board with the appointment of igaming marketing veteran Mark McGuinness.
The advisory board has been formed to position the company for further growth and scale-up in the emerging social poker, casino and free-to-play verticals. According to industry statistics, the market is valued at around $8 billion and is projected to grow by over 8% annually.
JJ Williams, co-founder of W3 Marketing Ltd and Devilfish Poker, said: “We have been continuing the legacy and rich history in the online poker space via its association with the late David A ‘Devilfish’ Ulliott, a WSOP poker hall of famer.
“Social poker and free-to-play have been growing organically over the last few years. Poker has seen a resurgence in interest from younger digital natives who wish to experience the community first-game with the latest Web3 components of digital assets, such as avatars, skins, traits, NFTs (non-fungible tokens) and digital ownership.
“We have created a very loyal base of global next generation social poker players and followers across social media and community platforms such as Discord. The next logical stage of our growth was forming our advisory board and appointment of Mark McGuinness to lead our digital marketing partnership and collaboration plans.”
McGuinness commented: “Firstly, Devilfish Poker has a great origin story within online poker history, with the late Dave Ulliott, who is sadly missed. This is part of his continued legacy and the next chapter in one of the world’s oldest games.
“JJ and his team have created and built, from the ground-up, a community and rebooted the game franchise and experience for today’s digital players who have grown up with social media, crypto, gamification and digital asset ownership. The audience is global, and my role is to expand our social free-to-play community within both existing online poker and broader verticals. We intend to be one of the category leaders in the social poker, casino and sweepstakes industry.”