Gaming Innovation Group (GiG) has announced its award winning platform and sportsbook are now live in the US state of Maryland, following the launch of Crab Sports in the Old Line State.
Uniquely positioned as a local brand backed by Marylanders and tailored towards state-specific sporting interests, Crab Sports will look to leverage its strong understanding of the regional market alongside GiG’s long established presence in the US regulated online and omnichannel scene and extensive experience at launching new brands, in order to gain an early footing.
Having opened its doors to licensed operators in November 2022, online sports betting in Maryland has generated over $328m in gross gaming revenue in its first seven months up to May 2023 , with Crab Sports joining ten currently active online brands.
GiG has been an innovative and powerful presence in North American markets for over five years, as its proprietary platform and sportsbook have a proven track record of meeting the high demands and complexity of state specific regulation.
Globally, GiG’s industry-leading technology, built on the latest scalable and agile architecture and with a fully integrated proprietary tier 1 sportsbook since the acquisition of SportnCo in 2022, is licensed in 30 regulated markets with a further eight in the pipeline and currently powers more than 60 brands worldwide. Combining leading technology with a commitment to strong and strategically aligned partnerships, GiG has pioneered the practice of allowing its partners direct communication with its in-house trading team, delivering tailored odds, personalised margins and bespoke strategies directly to operators.
Marcel Elfersy, CCO of GiG, said: “It’s great to be launching with a localised brand like Crab Sports, sharing their vision that Maryland, and indeed the wider US market, can benefit from the opportunities of a strong partnership between operator and provider, building a unique and personalised customer experience that is tailored for local interests. This differentiation, we believe, can help our partners compete with the other leading online operators and capitalise on what is a burgeoning marketplace.”
Derek Baker of Crab Sports, added: “We are incredibly excited to be launching Crab Sports in Maryland alongside the GiG team. Together, we have accomplished a tremendous amount to reach this milestone and we’re delighted that our partnership has delivered a product to help us compete with the best in the market. We are looking forward to demonstrating the power of our localised approach and our shared bright future ahead.”