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House of Spades powers up to rock the igaming space

| By Guy Parsons
New online casino brand holding exclusive rights with rock icons gets set to launch.

The global igaming market continues to attract attention. In order to be successful, however, operators have to have an edge and brand loyalty. Enter House of Spades, the latest online gaming platform to set its sights on the global stage.

Imagine combining luxury with a true rock vibe, well that’s what players get with the House of Spades experience. It brings you back to those true 70s rock ’n’ roll days where everyone wanted to be “at the Roxy”. Every ounce of House of Spades feels like it’s built for VIPs looking to rock, so much so that it has attracted support from some of the biggest legends in the music business. Brand ambassadors Alice Cooper and Twisted Sister’s Dee Snider need no introduction to true rock fans. Having these rock icons as part of the gang and faces of the casino leads to exclusive marketing promotions, merchandise deals and branding opportunities not found anywhere else.

House of Spades offers an exclusive fan-to-game loyalty model that takes loyalty to a whole new level and which isn’t found on any other platform, as platform co-founder Pelle Wiman explains. 

“House of Spades is more than just an online casino; it’s a high-class entertainment experience,” Wiman says. “We’re building a ‘fan-to-game bond’.  We also access what-money-can’t-buy treats from our friends, our rock ambassadors and from some of the most legendary bands in the world. 

“So, with special welcome offers tailored for the fans, rare rock rewards directly from the bands and a cutting-edge product like no other, we are ready to rock the industry.”

Licensed in Malta and Curacao, House of Spades offers some wickedly awesome games from 90 gaming providers with over 4,000 unique online slots and casino games.

Driving home that rock ’n’ roll feel, House of Spades offers a game segment called The Rock ’n’ Roll Hall of Games, which includes Alice Cooper, ZZ Top, KISS and Twisted Sister slots. This is an extensive catalogue of 15 top-quality Play’n Go-produced rock-themed games. A growing number of global rock artists and bands are signing up to produce their very own official slot games and House of Spades is in on all the action.

House of Spades offers an action-packed 36-level achievement programme that takes players on a House tour room by room in search for hidden artefacts and keys and rewards players with coins and cash prizes for each accomplished room.

The platform includes weekly challenges and tournaments, all uniquely developed to let it stand out from its competitors. It also boasts a special avatar programme of fictional hotel guests and celebrity rock stars to choose from. 

“The whole industry is based on short-term winnings,” Wiman says. “It’s a constant chase for the next game that will only be in the spotlight for a short second before they drown in the endless flood of generic slots, and casino brands come and go like pop-up stores. My ambition is to establish brands that align with the actual entertainment content they offer and achieve long term loyalty towards something more substantial than just bonuses and cash prices.”

The platform is live in Finland, Canada, Germany, Poland, New Zealand and Norway, and is looking at expansion throughout Latin America, Japan, India and other parts of the world this year. Because of its global reach, House of Spades readily accepts multiple currency types, including cryptocurrencies.